Co-located with VIV Asia – the number one international trade show from feed to food in Asia, Meat Pro Asia is set to bring together top players from around the globe, providing a unique platform for networking, knowledge sharing, and showcasing cutting-edge innovations. This biennial event will feature a wide range of exhibitors, including key suppliers from all sectors of the meat processing and packaging industry, offering solutions spanning slaughtering, processing, packaging, labelling, cold chain logistics, quality control, hygiene, Internet of Things (IoT), automation, wastewater treatment, and more.
“Meat Pro Asia seeks to build on the success of IFFA, Technology for Meat and Alternative Proteins, our flagship trade fair in Frankfurt that encompasses the entire protein processing chain. By providing the features and foundations of a world leading show such as this, we aim to implement a comprehensive platform for trade in the meat processing and packaging industry for Asia,” said Mr Jack Wong, Deputy General Manager, Messe Frankfurt (HK) Ltd. “One of the facets we are excited to bring from Frankfurt to Bangkok is the IFFA DFV Global Meat Product Awards Southeast Asia. This will see up to 300 processed meat products from the ASEAN region be judged by a jury of independent and trained test experts provided by the German Butchers’ Association. The winner of this competition will be invited to visit IFFA from 3 – 8 May 2025 to attend the world awards.”
“The Meat Pro Asia event is a critical juncture for food processing and food engineering in the meat production industry. Together with VIV Asia, the addition of Meat Pro Asia enhances the offerings to cover the complete supply chain of meat production. We are proud to have already sold 90 percent of the exhibition space, which means at least 4,200 sqm will be filled with over 90 companies from 23 countries and regions,” said Mr Supanat Treeratpicharn, Project Manager, VNU Exhibitions Asia Pacific Co Ltd. “In addition to the wide array of exhibitors, we are also organising two full-day conferences, offering industry professionals the opportunity to stay updated on the latest trends and technologies from worldwide experts.”
Notable exhibitors confirmed for Meat Pro Asia 2025 include industry giants such as Baader, Duravant, iFEC, Ishida, Jarvis, Marel, Mayekawa, Meyn, Multivac, and Owner Food Machinery. These leading brands will showcase the latest innovations and solutions across the food processing and packaging sectors.
High growth in the Asia food processing market
The Asia Pacific processed meat market is projected to grow from USD 76.38 billion in 2024 to USD 86.19 billion by 2029, reflecting a compound annual growth rate (CAGR) of 2.45 percent during this period[1]. This growth is driven by increasing urbanisation, changing consumer lifestyles, and a rising demand for convenient, high-quality protein products.
Hence, the need to serve evolving consumer preferences in this region is demonstrated through the enthusiastic uptake of exhibitors and substantial interest in the fair. Meat Pro Asia 2025 is set to be a key date on the calendar for food processors, food retailers, importers, exporters, wholesalers, manufacturers, agents, distributors, and engineering firms. With visitor pre-registration now open, attendees are encouraged to plan their visit in advance and secure their place at this influential event.
For visitor pre-registration and to waive the entry fee of EUR 15, please visit: https://www.databadge.net/viva2025/reg/mpa/?card=20000473 or visit the show’s website for more information: www.meatpro-asia.com
The event is organised by Messe Frankfurt (HK) Ltd, VNU Asia Pacific, and VNU Europe, and is co-located with VIV Asia.
Messe Frankfurt accompanies the dynamic growth of the food industry with four trade fairs on four continents. The global industry meets at the events in Argentina, Germany, Thailand, and the USA. The international trade fairs showcase trends and innovations and bring together experts from all over the world. Learn more at: www.food-technologies.messefrankfurt.com
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Press information and photographic material
https://meatpro-asia.hk.messefrankfurt.com/bangkok/en/press.html
[1] “Crops and livestock products”, 2023, Food and Agriculture Organization of the United Nations https://www.fao.org/faostat/en/#data/QCL (last accessed: 19 November 2024)
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,500* people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2024 were around € 780* million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity. For more information, please visit our website at: www.messefrankfurt.com/sustainability. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). For more information, please visit our website at: www.messefrankfurt.com
*Preliminary figures 2024
About VNU Asia Pacific
VNU Asia Pacific is part of VNU Group, a globally operating exhibition company with offices in Utrecht, Shanghai as well as in Bangkok, and consolidates the international exhibition business of Royal Dutch Jaarbeurs. In South East Asia, Jaarbeurs has formed a Joint Venture with TCC Group. From its business hub located in Bangkok, VNU Asia Pacific covers all key exhibition markets in South East Asia. VNU Asia Pacific has a constantly expanding portfolio with currently 12 trade shows and event formats including brands from the AgriTech, Animal Husbandry, Animal Companion, Food, Life Sciences and Biotechnology industries. For more information, please visit our website at www.vnuasiapacific.com
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